A skin-first clean marketplace
Healthy skin starts here.
Start with Live Free — our Made Safe® certified routine — then clean-swap everything that touches your skin: body, supplements, and our home & wellness bestsellers.
- Made Safe® skincare
- ingredient-vetted
- sustainable-brands
- real-life tested
Made Safe® certified · the house line
Meet Live Free — the routine your skin can trust.
The first Made Safe® certified routine for teens & twenty-somethings.
Made Safe®Step 1
smooth sali
For a clearer-looking, smoother complexion.
Made Safe®
Made Safe®The Routine Set — all three steps
smooth sali + pore magic + moisturose · AM & PM in 60 seconds
Shop the shelf
Shop by skin need — and what supports it
Skincare first — then what you put on skin, take for skin, and surround it with.
Proven winners
The home & wellness clean-swaps people keep reordering.
Beds & Bedding
Natural fibers, skin safe softness, no VOCs or toxic coatings or dyes
Laundry
Clean yet powerful detergents that won't irritate your skin
Dishwashing
You are what you eat - and you eat what your dishes are coated in. Safe dishwashing starts here.
All Purpose Cleaners
Safe cleaning agents that pack a punch on germs & grime, safe enough to eat
Cleaning Tools & Cloths
Everything you needs for a sparkling home without the plastic.
Why we exist
“I started the marketplace out of my own frustration trying to find actually clean products to keep my family safe — then I couldn't find a clean skincare line that met my standards for my own teenage daughter. So I made one.”
— Dana, founder
Our storyFrom the founder
Dana's faves this month — what I'm actually using
smooth sali
smooth sali
$36When my skin feels really dry, I start cleansing with this balm. Its a fan favorite.
collagen + c
collagen + c
$44This is basically the duct tape in my family. We swapped Aquaphor for this - and it works better!
linen face towels
linen face towels
$28The peptide complex in this toning mist helps stimulate collagen - I use it often throughout the day.
shower filter
shower filter
$89This mineral oil sunscreen is so nourishing and doesn't leave any white cast. Great for picnics, outdoor concerts, or cruising around town.
Start with your skin
Shop by concern
Tell us what your skin's working on — jump straight to a curated collection.
The Skin Match
Not sure where to start? Take the 60-second skin match.
Clean isn't a vibe — it's a checklist.
Not every product carries the same certification — but every one clears our bar.
Clean ingredients, always
Researched & real-life tested
Made to be sustainable
Select lines — including Live Free — go further with Made Safe® certification, Leaping Bunny cruelty-free status, and home-compostable (TUV) packaging.
See our standard
The marketplace for skin-healthy living — clean skincare, beauty, supplements, home care & wellness. Live free.
1476 Newpark Blvd, Ste 100
Park City, UT 84098
Open Mon–Sat 10am–5pm