Our story · Park City, Utah
Clean living for real life.
We take the overwhelm out of clean living — vetting every product so you don't have to become an ingredient expert just to make better choices for your family.
Meet the founder
It started with a simple frustration.
Free Living Co began with Dana Grinnell and a question every parent eventually asks: why is it so hard to find products I can actually trust? Too many promises, too much fine print, too little honesty — and far too many hours lost reading ingredient labels in the aisle.
So she built the shop she wished existed: a carefully curated home for clean beauty, wellness, and low-tox essentials — plus our own small-batch Live Free skincare. Everything here earns its place. We do the filtering, so you can live freely.
Be well, live free.
— Dana
Why we're different
Doing better should feel easier
At this stage of life you're balancing more — health, family, work, peace of mind. Every product we carry is held to the same promise.
Ingredient-vetted
Researched and screened against known toxins — never just trend-driven.
Genuinely effective
Clean only counts if it works. We choose performance and beauty, together.
Planet-kind
Sustainable brands and low-waste packaging that's gentler on the earth.
Community-first
Real guidance from real people who actually use what we sell.
The standard behind every shelf
You shouldn't need a chemistry degree to shop.
Every product is carefully researched, ingredient-vetted, and free from known toxins and unnecessary fillers — selected for performance, beauty, and a calmer, more intentional way of living. See exactly how we decide what makes the cut.
Visit us IRL
Come say hi in Park City.
Browse the full collection in person, get personal recommendations, and try before you buy — including our non-toxic nail polish borrow bar.
More than a shop. It's a movement.
Join the Live Free Generation — a community of parents, creators, and clean-living advocates redefining wellness on their own terms.
The marketplace for skin-healthy living — clean skincare, beauty, supplements, home care & wellness. Live free.
1476 Newpark Blvd, Ste 100
Park City, UT 84098
Open Mon–Sat 10am–5pm