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Beauty By EarthMarketplace brand

Self-Tanner Body Lotion

$34.99USD

0% APR financing available with Shop Pay

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Ships in 1–2 business days · Free returns within 30 days

Certifications & standards
Cruelty-free Leaping bunny certified Vegan Dye-free
Description

The clean self-tanner you’ve been looking for. Beauty By Earth’s best-selling sunless tanning lotion gives you a beautiful, natural-looking glow — no harsh UV rays, dyes, fragrances or fillers. It’s ultra-hydrating, evens the look of skin tone and (best of all) skips the gross self-tanner smell for a subtle vanilla scent.

  • Sunless, streak-free natural glow — no UV exposure
  • Ultra-hydrating; no dyes or synthetic junk
  • Subtle vanilla scent — no fake-tan smell
  • Available in fair-medium and medium-dark shades
  • Cruelty-free · made in the USA
Instructions for use
Wash, exfoliate, and shave (if you shave) several hours before applying. Apply a quarter-size amount onto a tanning mitt or applicator brush. Work in sections from the legs up using long, sweeping motions for streak-free color, blending lightly at the wrists, ankles, hands and knees. Wait at least an hour before showering, swimming, or sweating. Color develops over 6–8 hours; reapply after about an hour for a deeper glow.
Ingredients
Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived DHA), Cetyl Alcohol, Stearyl Alcohol, Organic Cocos Nucifera (Coconut) Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
Made without parabens, sulfates or synthetic fragrance; cruelty-free and vegan.
Why we love this product
A sun-kissed glow without the sun — or the questionable ingredients — is exactly what clean-living routines have been missing. This streak-free self-tanner uses sugar-derived DHA to build natural-looking bronze while a base of organic aloe, shea butter, coconut oil and antioxidant green tea keeps skin genuinely moisturized. It's the rare fake tan that doubles as skincare: no orange tint, no synthetic fragrance, just a buildable, hydrating color you control.
Meet the brand

Beautiful from the inside out

Started in 2014 by two friends fed up with hidden toxins in their families' skincare, Beauty by Earth makes plant-based, non-toxic beauty that works. Every formula is made in the USA, Leaping Bunny certified cruelty-free, vegan, and reef-friendly, with top EWG safety ratings.

Since 2014 Two friends, one mission
Made in USA All formulas
Leaping Bunny Cruelty-free certified
Shop Beauty By Earth
Beauty By Earth
Made in USA
Plant-Based

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Good to know

Frequently asked questions

Does it have that typical fake-tan smell?
No — it skips the gross self-tanner smell for a subtle vanilla scent, with no synthetic fragrance.
Does this involve any UV or sun exposure?
No — it's a sunless tanner that develops a natural-looking glow on its own, no harsh UV rays needed.
How do I apply it without streaks?
Exfoliate and shave a few hours before, then apply a quarter-size amount with a tanning mitt in long, sweeping motions, blending lightly at the wrists, ankles, hands and knees.
How long does the color take to develop?
Color develops over about 6 to 8 hours. Wait at least an hour before showering, swimming or sweating, and reapply after an hour or so for a deeper glow.
What shades does it come in?
It's available in fair-medium and medium-dark shades.
Is it clean and cruelty-free?
Yes — it's made without dyes, parabens, sulfates or synthetic fragrance, and it's cruelty-free, vegan and made in the USA.