Raising the Standard for Teen Skincare: As Seen in TownLift

When we started talking about teen skincare behind the scenes at Free Living Co, one thing kept coming up over and over again: why is this category still such a mess?

Questionable ingredients. Zero transparency. And products marketed to kids as “cute” or “trendy” without any real concern for their long-term health, or the planet they’re inheriting.

So when TownLift reached out to cover the launch of Live Free Skincare, our line created specifically for teens and young adults, it felt like a meaningful milestone. This wasn’t just about introducing a new product. It was an opportunity to talk openly about raising the standard for clean beauty and why that work needs to start earlier.

Their recent article dives into why we built Live Free Skincare, what makes it different, and how it fits into Park City’s growing clean-living movement. Here’s a quick snippet that really captures the heart of it:

“Teen beauty has been treated as disposable — for both people and the planet,” Grinnell said. “We wanted to create something radically different: actually clean skincare that respects young skin, long-term health, and the world they’re inheriting.”

That quote sums up exactly why this line exists. Live Free Skincare is Made Safe–certified, free from endocrine disruptors, carcinogens, and hidden fragrances plus it’s packaged sustainability, using home-compostable biomaterials and reusable fabric pouches made from deadstock textiles. It’s skincare that’s clean, effective, and made for real life.

If you’re curious about the inspiration behind the line, or how we’re rethinking teen beauty from the ground up, TownLift captured it beautifully.

Originally posted by TownLift. Read the full article here.

We’re incredibly grateful to TownLift for spotlighting this moment, and even more excited to keep building a future where clean living starts earlier, feels accessible, and actually works.

Frequently Asked Questions

What makes Live Free Skincare different from other teen skincare brands?

Live Free Skincare is the first and only Made Safe Certified skincare line formulated specifically for teens and young adults. While many brands market to teens using trendy packaging or celebrity endorsements, Live Free was built from the ground up around ingredient transparency and long-term skin health. Every formula is free from endocrine disruptors, carcinogens, synthetic fragrance, and other ingredients commonly found in conventional teen skincare.

What does Made Safe Certified mean for a skincare product?

Made Safe Certification means a product has been independently verified to contain no known harmful chemicals, including endocrine disruptors, carcinogens, reproductive toxins, neurotoxins, and other chemicals flagged for human health risks. It is one of the most rigorous third-party safety certifications in the personal care industry. For a teen skincare line, this certification provides meaningful assurance that the products have been screened beyond standard cosmetic safety requirements.

Why does teen-specific skincare matter?

Teen skin has fundamentally different needs than adult skin — it is still developing its barrier, more prone to hormonal fluctuations, and more reactive to aggressive active ingredients. Most adult skincare is formulated for aging concerns like fine lines and loss of firmness, which are not relevant (or beneficial) for young skin. A line built specifically for teens addresses the actual concerns of that life stage: oiliness, hormonal acne, sensitivity, and the need for clean, simple routines that are easy to stick with.

Is Live Free Skincare packaging sustainable?

Yes — Live Free Skincare packaging is designed with end-of-life in mind. The line uses home-compostable biomaterials and reusable fabric pouches made from deadstock textiles, which are fabric remnants that would otherwise go to waste. This approach reflects the brand’s belief that clean beauty should be clean for people and for the planet — not just in the formula but in the full lifecycle of the product.

Where can I learn more about the Live Free Skincare launch?

The launch of Live Free Skincare was covered by TownLift, a local Park City publication, which captured the story of why the line was created and how it fits into the broader clean-living movement growing in Utah. You can read the full article on TownLift’s website for more context on the inspiration behind the brand and the gap it was built to fill in the teen beauty market.