Redefining Clean Skincare: Our Story on KPCW’s The Mountain Life

When I started Free Living Co just two years ago, the goal was simple: make clean living feel less overwhelming and more doable for real families. What began as a curated marketplace has grown into something much bigger- community education, meaningful partnerships, and now, a flagship store right here in Park City.

So being featured on KPCW’s The Mountain Life felt especially meaningful. This wasn’t just a business update, it was a moment to reflect on how far we’ve come, why we do this work, and where we’re headed next.

The segment dives into the evolution of Free Living Co and the launch of Live Free Skincare, our first in-house product line designed specifically for teens and twenty-something women. It highlights the gap we saw in the market, and why we felt compelled to fill it with something genuinely different.

Here’s a snippet that captures the heart of the conversation:

“Just two years ago, local entrepreneur Dana Grinnell founded Free Living Co to make it easier for families to find truly clean, effective products. Since then, the company has partnered with more than 200 brands, shipped worldwide and opened a flagship store in Kimball Junction — all while building community through education and sustainability.”

Now, Live Free Skincare represents everything we believe clean beauty should be: Made Safe–certified, thoughtfully formulated, and packaged with the future in mind. From microbe-made biomaterials to fully home-compostable components, this line sets a new bar, not just for teens and young women, but for the beauty industry as a whole.

We’re so grateful to KPCW for creating space for these conversations and for spotlighting what’s possible when clean living is rooted in transparency, education, and progress over perfection.

Originally featured on KPCW – The Mountain Life. Listen to the full segment here.